Summary
A functional coffee brand came to Engagement Amplified missing from the Reddit and AI conversations where supplement and coffee buyers compare brands.
Across the campaign the brand landed 26 page-1 rankings and a presence on a thread that pulls 368,000 readers a month, all through credible, human Reddit engagement.
It now ranks #1 for its brand-review term and surfaces in AI answers about functional coffee.
The Challenge
Before working with Engagement Amplified, the brand faced three problems:
- Absent from r/Supplements and the coffee communities where buyers compare brands.
- Generic "best mushroom coffee" threads and bigger competitors owned the search results.
- Buyers searching brand reviews and "is it legit" never encountered them.
The Solution: EA's Reddit Visibility System
We deployed a Reddit visibility system built for credible, human-led discovery, engineered to rank on Google and get cited by AI.
- Built buyer-matched personas and mapped them to the subreddits their customers actually read.
- Keyword, competitor and thread analysis to find the highest-intent conversations.
- Engineered owned threads designed to rank, across top, middle and bottom-of-funnel intent.
- Natural placement in threads about pricing, alternatives, comparisons and "is X legit".
- Real, Reddit-native participation, useful first, ban-resistant, no bots or spam.
- Third-party thread commenting to intercept competitor and category demand.
The Results
Across the campaign, the brand's Reddit footprint took off:
- Visibility: a presence on a thread seen by 368K readers a month
- Rankings: 26 threads on Google page one for buying terms
- Top spot: #1 for "[brand] coffee review"
Execution & Time Commitment
- Personas + content calendar + thread strategy
- Ranking, traffic-value & AI-presence tracking
- Daily credible engagement across target subreddits
- Monthly performance reporting + Slack support
- One 30-min strategy kickoff call
- Async sign-off on personas & tone