Summary
A health-tech brand came to Engagement Amplified missing from the Reddit threads where wellness buyers compare products and read reviews.
Across the campaign the brand earned 11 page-1 rankings and top-2 positions on a footprint seen by 27,100 readers a month, all organic.
It now shows up in the review conversations buyers trust before they purchase.
The Challenge
Before working with Engagement Amplified, the brand faced three problems:
- Absent from the health subreddits where buyers vet wellness products.
- Reviews and comparisons were dominated by louder competitors.
- Buyers doing due diligence never encountered the brand.
The Solution: EA's Reddit Visibility System
We deployed a Reddit visibility system built for credible, human-led discovery, engineered to rank on Google and get cited by AI.
- Built buyer-matched personas and mapped them to the subreddits their customers actually read.
- Keyword, competitor and thread analysis to find the highest-intent conversations.
- Engineered owned threads designed to rank, across top, middle and bottom-of-funnel intent.
- Natural placement in threads about pricing, alternatives, comparisons and "is X legit".
- Real, Reddit-native participation, useful first, ban-resistant, no bots or spam.
- Third-party thread commenting to intercept competitor and category demand.
The Results
Across the campaign, the brand's Reddit footprint took off:
- Visibility: a thread seen by 27.1K readers a month
- Rankings: 11 threads on Google page one
- Positions: top-2 across category buying terms
Execution & Time Commitment
- Personas + content calendar + thread strategy
- Ranking, traffic-value & AI-presence tracking
- Daily credible engagement across target subreddits
- Monthly performance reporting + Slack support
- One 30-min strategy kickoff call
- Async sign-off on personas & tone