Summary
A payroll SaaS came to Engagement Amplified losing high-intent buyers to competitors in the r/SaaS, r/AskHR and r/Payroll threads where teams compare providers.
Across the campaign, the brand's storytelling threads reached hundreds of thousands of views and captured a competitor's branded search demand in just three weeks.
One competitor-capture thread alone now drives an estimated $17.4K/mo (Feb 2026 snapshot, up from $5.2K at the first export) in traffic value, positioning the brand as the better alternative at the moment of decision.
The Challenge
Before working with Engagement Amplified, the brand faced three problems:
- Competitors owned the "best payroll software" and alternative threads.
- High-intent buyers comparing providers never saw the brand.
- No presence in the AI answers teams now use to shortlist tools.
The Solution: EA's Reddit Visibility System
We deployed a Reddit visibility system built for credible, human-led discovery, engineered to rank on Google and get cited by AI.
- Built buyer-matched personas and mapped them to the subreddits their customers actually read.
- Keyword, competitor and thread analysis to find the highest-intent conversations.
- Engineered owned threads designed to rank, across top, middle and bottom-of-funnel intent.
- Natural placement in threads about pricing, alternatives, comparisons and "is X legit".
- Real, Reddit-native participation, useful first, ban-resistant, no bots or spam.
- Third-party thread commenting to intercept competitor and category demand.
The Results
Across the campaign, the brand's Reddit footprint took off:
Update, February 2026: the thread keeps compounding. It now sustains 1,090 organic visits a month (99.8% organic), ranks for 44 keywords, and its estimated traffic value has grown from $5.2K to $17.4K a month. Two years of Ahrefs history show the ramp holding, not decaying.
- Reach: 648K views on one thread, 590K on another in <24h
- Competitor capture: ranked a competitor brand term (6.1K vol) in 3 weeks
- Value: $17.4K/mo estimated traffic value from one thread at the Feb 2026 snapshot, up from $5.2K at the first export
- Rankings: 8 threads on Google page one
Execution & Time Commitment
- Personas + content calendar + thread strategy
- Ranking, traffic-value & AI-presence tracking
- Daily credible engagement across target subreddits
- Monthly performance reporting + Slack support
- One 30-min strategy kickoff call
- Async sign-off on personas & tone