Summary
A men's supplement brand came to Engagement Amplified invisible in the Reddit conversations, and AI answers, where buyers research what to take.
Across the campaign the brand earned 3 #1 rankings and 11 page-1 threads, all through credible, human Reddit engagement.
The standout outcome: ChatGPT now returns a full breakdown of the brand, pulled directly from the threads we ranked, proof the work feeds the models, not just search.
The Challenge
Before working with Engagement Amplified, the brand faced three problems:
- Absent from r/Supplements, where buyers compare brands and dosages.
- Skeptical buyers asking "is it legit" found nothing credible.
- AI answers about the category never mentioned them.
The Solution: EA's Reddit Visibility System
We deployed a Reddit visibility system built for credible, human-led discovery, engineered to rank on Google and get cited by AI.
- Built buyer-matched personas and mapped them to the subreddits their customers actually read.
- Keyword, competitor and thread analysis to find the highest-intent conversations.
- Engineered owned threads designed to rank, across top, middle and bottom-of-funnel intent.
- Natural placement in threads about pricing, alternatives, comparisons and "is X legit".
- Real, Reddit-native participation, useful first, ban-resistant, no bots or spam.
- Third-party thread commenting to intercept competitor and category demand.
The Results
Across the campaign, the brand moved into the conversations that matter:
- AI presence: ChatGPT recommends the brand, sourced from our threads
- Rankings: 3 #1 spots, 11 threads on Google page one
- Visibility: a thread seen by 49.5K readers a month
Execution & Time Commitment
- Personas + content calendar + thread strategy
- Ranking, traffic-value & AI-presence tracking
- Daily credible engagement across target subreddits
- Monthly performance reporting + Slack support
- One 30-min strategy kickoff call
- Async sign-off on personas & tone